Packaging Studio

Blog Post 4 – Rationale

By October 13, 2020No Comments

First Draft of my Rationale

Challenge:
The product that I picked is the Mini Dounts box that I get twice from the superstore. I feel bad each time I finish a pack of these bad boys and shive them in a corner in my kitchen until I have 4 or 5 every two weeks waiting to be recycled.

My goal in this project is to redesign the box packaging to be environmentally friendly with minimum impact. I also would like to improve the dull branding of the packaging to invite more people to try this heavenly product.

Approach:
To reach my goal of minimum impact on the environment, and to rebrand the packaging, I will experiment with different materials that I can use for the project.

Outcome:
The ideal outcome I’m hoping to have by the end of this project is a reusable box that is nice to look at and sustainable. it needs to be convincing and beautiful. it is a challenge that is fun to tackle, and I’m hoping that through trial and error and research, I will end up with something outstanding that solves a problem.

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