Blog Post One
Tim Brown, Defines the process of design thinking as a methodology that imbues the full spectrum of innovation activities with a human-centred design ethos. Brown explains that design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.
"innovation is powered by a thorough understanding, through direct observation"
Design thinker's personality
Brown argues that anyone can be a design thinker, it is a natural skill that needs practice and development. And the central characters of a natural design thinker are Empathy, Integrative Thinking, Optimism, Experimentalism and collaboration.
In The article Brown explains that prototyping goal is to generate feedback and evolve an idea. to learn about strengths and weakness of the idea and find new directions that will take the prototype a step further.
What makes design thinking happen?
Design thinking can feel chaotic to those experiencing it for the first time. But over time the team members will notice that the process makes sense, and can see results out of chaos
Design thinking can feel chaotic to those experiencing it for the first time.
How to Make Design Thinking Part of the Innovation Drill?
Begin at the beginning:
design thinkers should start early in the innovation process,
Take a human-centered approach:
Factor in human behavior, needs, and preferences.
Seek outside help:
Seek for opportunities to co- create with customers and consumers.
Try early and often:
Rapid experimentation and prototyping.
Blend big and small projects:
short-term incremental ideas to longer- term revolutionary ones.
Budget to the pace of innovation:
Don’t constrain the pace at which you can innovate by relying on cumbersome budgeting cycles.
Find talent any way you can:
People with more-conventional design backgrounds can push solutions far beyond your expectations.
Design for the cycle:
Plan assignments so that design thinkers go from inspiration to ideation to implementation.