NextVenture's mission is to enable people around the world to start digital businesses and protect their online privacy.
To design the visual interface and the user experience for NextVenture new site to educate and familiarize the site visitors about NextVenture investing process and main principles.
- Role: UI / UX Design, Art Direction
- Platform: Desktop
- Project Status: Completed
- Year: 2020
- Low-Fidelity Designs
- Hi-Fidelity Designs
During the inspiration phase, I examined the requirements and principal targets that needed to be achieved with the new site design. I researched similar sites and competitors’ sites to understand how they are targeting their visitors and promoting their services. Besides that, I had meetings with the stakeholders and team members to gather feedback that will help me understand the current site’s issues and address them.
Brainstorming sessions were carried in the Ideation phase to exchange ideas between the different team members and stakeholders. I also explored various approaches for the main landing pages and call to actions locations. Once my insights were ready, I started developing Low-fidelity prototypes and test my ideas to make sure we had the best solutions for the new pages.
In the Implementation phase, I tested the most valuable ideas from the ideation phase to recognize the most beneficial strategies for the new site. Based on the previous analysis and feedback, I established the site hierarchy, colours, typography and call to actions. I produced and designed the High-Fidelity prototypes and shared them with the team once again to make sure I was on the right track. Once these pages and designs were approved, I shipped them to the development team for implementation.